Mini-Case: City of Newport Park Ranger Program

A member of the City reached out hoping to get a design for the brand new Park Ranger pilot program being launched in the summer of 2023.

---

The program, which is the first municipal program of its kind in Rhode Island, stems from a series of community meetings related to park use and safety that began last year, culminating in a Park Safety Report drafted by the Tree & Open Space Commission and presented to the City Council.

While the rangers will be a visible presence across the City, they will not be law enforcement officers. Rather, as part of the Department of Public Services, they’ll serve as ambassadors for the City with the stated goal of promoting positive uses in parks and building relationships with visitors.

 They’ll also be keeping an eye out for potential problems such as unleashed dogs, noise violations, and illegal dumping, and will act as a conduit between the public and law enforcement should the need arise.

The initiative is modeled after other successful park ranger programs in communities such as Denver, CO and Salt Lake City, UT. Rangers will visit all parks, but will focus their efforts on the City’s most popular urban areas including Storer, King, Hunter, Miantonomi, and Vernon parks.

Creative Update!

It’s been a busy 6 months at M Design Co. So much work wrapped, and so much more I cannot wait to share with you! I took some time and put together a few new case studies for clients i’ve been working with in 2023.

---

Bias Handmade

Case Study

Working with Sam to develop their brand for Bias was hugely rewarding, and one of my favorite projects this year.

---

Bridgewater Parks and Trails

Case Study

Working with the Town of Bridgewater, I started on plans to developing a brand umbrella for all Parks and Trails in town that would be timeless, and play nice with DCR and Trustees brandings. The work is under review and if implemented will be the first brand of its kind since the towns incorporation.

---

Postal’s Holiday Guide

Case Study

I’ve been working with Postal since April of 2023, and we just wrapped their 2023 Corporate Holiday Guide. It was a fun project that required lots of collaboration, checking links, and testing across browsers. It was also the first longer format project I created in Figma this year. It was a labor of love and i’m super happy with the final product. Also if you’re interested, there’s a separate case for all the great work we’ve been doing over at Postal! Check it out later.

---

These are just a few of the projects I’ve been tacking, with so many others in the development stage. They’re soo fricken good; I cannot wait to tell you about them! In the meantime, if you need help with your creative, let me know! Drop a line

See you soon!

Celebrating 95 Years with Almeida’s Vegetable Patch

Hey Everyone. We are thrilled to announce the updated logo, brand visuals, and marketing rollout for the new season across social media platforms for Almeidas Vegetable Patch. Through precise targeting for ads, our cross-posted content on Facebook and Instagram has generated remarkable results, with engagement numbers soaring over 300% compared to our base audience. Our main focus has been a mix of showcasing the captivating beauty of our client's plants and flowers and produce by leveraging their big selling point - photography. The other focus which will be in service for this season, is the commemoration of the 95th Anniversary of the business. Using photos that are named and dated from 1928-today with family members has been well received by all. Our goal is to captivate customers with the new campaign that pays homage to the history of the farmers in the #swanseama community.

To bookend the campaign, hours were spent sorting through and scanning photography to make a remarkable journey back in time, witnessing the toil and triumph of generations past. We created a 2:30 spot with a moving narrative and soundtrack to honor, educate, and thank the community for years of patronage. Adding a touch of nostalgia to this extraordinary video, we backed the audio with firebrand commentator, Paul Harvey, who provided a heartfelt narration during the Farm Bureau event in 1978 and the importance of Farmers to our world and community.