Hey Everyone. We are thrilled to announce the updated logo, brand visuals, and marketing rollout for the new season across social media platforms for Almeidas Vegetable Patch. Through precise targeting for ads, our cross-posted content on Facebook and Instagram has generated remarkable results, with engagement numbers soaring over 300% compared to our base audience. Our main focus has been a mix of showcasing the captivating beauty of our client's plants and flowers and produce by leveraging their big selling point - photography. The other focus which will be in service for this season, is the commemoration of the 95th Anniversary of the business. Using photos that are named and dated from 1928-today with family members has been well received by all. Our goal is to captivate customers with the new campaign that pays homage to the history of the farmers in the #swanseama community.
To bookend the campaign, hours were spent sorting through and scanning photography to make a remarkable journey back in time, witnessing the toil and triumph of generations past. We created a 2:30 spot with a moving narrative and soundtrack to honor, educate, and thank the community for years of patronage. Adding a touch of nostalgia to this extraordinary video, we backed the audio with firebrand commentator, Paul Harvey, who provided a heartfelt narration during the Farm Bureau event in 1978 and the importance of Farmers to our world and community.
