Creative Direction, Design System, Branded Materials, Photoshoot Direction, Environmental Design, UI/UX, Web Design, Storyboarding, Video Direction, Multichannel Campaigns, Promotional Materials, Email Design, Social Media

Leading the in-house creative effort for ActBlue from 2015 through April 2023 was both a career-defining challenge and an opportunity to shape one of the most recognized brands in progressive politics. What began with a simple wordmark and limited color palette evolved into a comprehensive design system spanning print, digital, video, events, and environmental design.

As the brand matured, I directed initiatives that brought ActBlue’s mission to life across every touchpoint — from conference booths and promotional campaigns to web and email design, photography, and storytelling. I also collaborated closely with architects and contractors to brand both ActBlue office locations in Somerville, MA, ensuring the physical spaces embodied the same creativity and purpose as the organization itself.

A major milestone came with the reimagined brand rollout at SXSW 2023, where a refreshed visual identity debuted to great reception. I developed the foundational elements — including the new wordmark, icon, color palette, icon library, and initial layout specifications — while my team in translated that system across digital, video, experiential executions, and expounded upon it to where it continues to this day.

Building this program from the ground up was one of the most rewarding experiences of my career — a true blend of strategy, storytelling, and collaboration that elevated ActBlue’s creative voice and impact.

In 2025, DesignRush recognized AB as one of the year’s top logo designs.

All work presented below is attributed to ActBlue and ActBlue Charities. SXSW Work was executed by internal creative team under brand guidance established by new icon and wordmark.

Focus Areas: 
Creative Direction, Branded Materials, Brand Strategy, Photoshoot Direction, Multichannel Campaigns, Promotional Materials, Social Media, Video Production.

Designing the logo for MyUnionPrinter.com was an exercise in capturing the essence of union craftsmanship and the strong sense of community that defines the brand. The logo needed to be both modern and timeless. It incorporates legacy elements of the previous logo, as well as including elements that are found in a Union Bug. I chose to focus on strong, bold typography that conveys a sense of stability and trust. The typeface was carefully selected for its readability and classic appeal, ensuring that it would stand the test of time. The incorporation of subtle design elements, such as clean lines and balanced proportions, helped to create a logo that is both impactful and versatile, suitable for various applications across the site and marketing materials.

The color scheme was a critical aspect of the design, chosen to reflect the brand’s commitment to quality and its roots in union values. I opted for a palette that combines deep, authoritative tones with a touch of vibrancy, striking a balance between professionalism and approachability. The logo's simplicity allows it to be instantly recognizable, while its thoughtful details hint at the brand’s deeper mission. Overall, the design process was driven by a desire to create a logo that not only stands out visually but also resonates with the integrity and pride of union labor, embodying the core principles of MyUnionPrinter.com.

FOCUS: Creative Direction, Brand Development, Logo Design Branded Materials, Print Design, Style Guide

Roy Hirshland –speakwithroy.com‍ ‍was one of the most rewarding brand builds we've taken on from the ground up. Roy is a founder, CEO, board member, and lifelong practitioner of storytelling — and he came to us with the credibility, the experience, and the message, but no brand to carry it.

We built everything from scratch: full visual identity, logo system, brand guidelines, and the complete design and build of speakwithroy.com. The site positions Roy squarely in his lane — Success Through the Art of Storytelling — and is actively booking talks, workshops, and advisory work with companies ranging from Fortune 500 sales floors to college auditoriums. Beyond the launch, we laid the foundation for what Roy is becoming: an emerging media and storytelling brand with real reach and a look that earns the room before he says a word.

Focus Areas:
Campaign Strategy, Video Production, Video Editing, Social Media Management, Paid Social Advertising, Website Management, Mailer Design Consulting

Dennis Gallagher won the 8th Plymouth District in 2024 by 222 votes. For his 2026 re-election campaign, I served as his campaign strategist and ran his digital presence: the website, every social account from setup on, the paid social budget, and all of the editing and posting.

The creative direction came from one idea: voters trust a candidate they have watched do the work. I made eight videos with Dennis on the ground in Bridgewater and Raynham while he knocked on doors and talked with constituents about what the state had delivered and what still needed fixing. I wrote rough drafts to guide his speeches to camera and coached him on the fly so his delivery stayed genuine. The funding stories led, since the funding was confirmed. There is no stock footage and nothing AI generated anywhere in the campaign.

Around the videos, I built a 10 week plan covering Instagram, Facebook, YouTube, Google Search Ads, and the campaign website, and managed a $4,000 paid social budget. From September through Election Day, the campaign’s Facebook content earned more than 490,000 views from 106,991 viewers, and its Instagram content added 80,698 views and a reach of 30,500. Ads delivered about 80% of the Facebook views and 97% of the Instagram views, which put the work in front of voters in two towns on a small budget. The videos built around confirmed funding performed best, led by the Town River Landing project video at 99,500 views, with two more funding videos at 66,800 and 51,000. Dennis’s introduction video reached 81,700 views, and a conversation with two independent voters reached 33,300. I also consulted on and approved the design of the campaign’s mailers, which put his legislative wins beside his union endorsements, his service as a veteran, and his years as a town councilor.

On November 3, Dennis won re-election with 54.8% of the vote, a margin of more than 1,600 votes, after carrying every precinct in Bridgewater and three of four in Raynham. The campaign gave voters a candidate with a record and roots in the community, and I’m proud the work was part of how people got to know him.

Focus Areas:
Logo Design, Brand Identity, Color Development, Promotional Design

Zoe Howard is a data scientist, yoga instructor, and avid outdoorswoman, and Zoe Knits is her knitwear brand. She needed a mark that carried her name and her craft in a single glance. I designed the full identity, from the first pen sketch to the logo, the color system, and the promotional pieces.

The logo starts with the name itself. A tall Z anchors the mark, and its bottom stroke doubles as the crossbar of the e, so the two letters read as one shape. A ball of yarn with a pair of needles stands in for the o, and the curved lines inside the ball give the mark its movement. KNITS sits quietly beside the e. I built a tall version, a wide version with spaced lettering between two rules, and a round badge for small spaces.

The color system follows the yarn. Six palettes run from navy and forest green to burgundy, gold, charcoal, and burnt orange, each with a dark base and lighter tones for the yarn detail. Zoe uses all six interchangeably, matching the logo color to the thread color of each product. Every color is documented in HEX, RGB, and CMYK so it holds up on screen and in print.

The arcs from the yarn ball became a graphic pattern for the Made with Love posters, shown in blue and orange to match the color of each hat. The posters are mockups, and the photography is FPO. The result is a mark and a system that can sit on a product tag, a social post, or a poster and still read as Zoe Knits.

Logo | Brand: Aquidneck Island Land Trust

FOCUS: Creative Direction, Brand Development, Logo Design Branded Materials, Print Design, Style Guide

M Design Co. partnered with the Aquidneck Island Land Trust in November 2024 to revitalize its brand, reflecting the organization's deep commitment to conservation and the future of Aquidneck Island—one of Rhode Island’s most vital natural and recreational landscapes. The project culminated in a comprehensive brand style guide and a visually compelling annual report, unveiled at the Trust’s annual meeting on January 29, 2025. With this foundation in place, the next major phase is a complete website overhaul, designed to be mobile-friendly, fast-loading, and user-focused. A key feature will be interactive trail maps, ensuring that hikers and outdoor enthusiasts can easily navigate and explore the island’s preserved lands.

Focus Areas:
Creative Direction, Logo Concepts, Brand Identity Exploration

The Aquidneck Resilience logo development was an exploratory exercise focused on capturing themes of strength, adaptability, and community. Several logo concepts were created, blending natural motifs and geometric forms to reflect resilience and connection to the island.

Though these concepts were not used in the final execution, the process helped clarify the visual direction and deepen the brand’s storytelling potential. This collaborative exploration informed future design decisions and strengthened the overall identity of the initiative.

FOCUS: Creative Direction, Branded Materials, Photoshoot Direction, Multichannel Campaigns, Promotional Materials, Social Media

The Newport Paddle Festival is a fun day of learning, skill development and community building among Rhode Island paddlers. It also brings together the paddling community and nonprofit organizations focused on the environment and access for all. Whether a new or experienced paddler, there is something for everyone.

Brand development began in June, where we figured out the core elements and needs for the event which was less than 60 days away. I wanted to fully encompass the elements of paddle craft but also create a brand that would be evergreen for use in future iterations. This being my first festival, I thought through all elements and how this project could scale in the future to larger format signage, way finding systems, promo materials, and social assets.

Sponsors included The Newport Harbormaster, the U.S Coast Guard Auxiliary, and the Kayak Centre. Featured nonprofits like the Rhode Island Canoe and Kayak Association, Aquidneck Land Trust, Save the Bay, Appalachian Mountain Club and Friends of the Waterfront. Sponsorship support is provided by BankNewport, Discover Newport, Gill Marine, M Design Co. and Reynolds DeWalt.

Almeida’s Vegetable Patch

Focus Areas:
Photography, Commercial Production, Social Media Management, Paid Social Advertising, Website Content

Almeida’s Vegetable Patch is a family run farm stand in Swansea, Massachusetts, open since 1928, and I’ve worked with them since 2015. Over those years that has meant photography, a website content overhaul, a produced 30 second commercial, and the farm’s social accounts.

A farm stand closes for winter, and its accounts go quiet with it. When I picked them back up this season, after they had sat untouched since December, the plan was to show up every week and keep showing up. I filmed real people and real harvests and cut the footage into Reels and shorts for Instagram and Facebook. There is no stock footage and nothing AI generated anywhere in the work.

Between May 15 and October 31, the farm’s Facebook page earned 993,889 views, including 325,507 three second views and 6,178 views of a minute or longer, adding up to 70 days of watch time. On Instagram, the account earned 58,189 views, and 56.5% of them came from people who did not follow the farm. One post alone reached 97.1K views. I put small ad budgets behind whatever was already working: $144 turned into 18.6K views and 1,261 page visits, and $120 turned into 25.6K views and 3,338 page visits.

The accounts now give a seasonal business a steady presence from the first week of the season, in a voice that stays plain, warm, and rooted in the community.

FOCUS: Creative Direction, Brand Development, Logo Design Branded Materials

When Ashley, the owner of GetFit in Bridgewater, reached out to M Design Co., she was looking for a fresh, professional logo to replace the one her gym had quickly thrown together years ago. With only a week to deliver, M Design Co. embraced the challenge, crafting a sleek, modern design that embodies GetFit’s energy and commitment to fitness and community. The new logo features bold typography and clean, dynamic elements, creating a timeless identity that aligns perfectly with Ashley’s vision. It was a fast-paced project, but the result is a brand that will stand strong for years to come.

Focus Areas: Creative Direction, Design System, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media

I was approached by owners of Willow Co., Ryan and Jenn. Ryan had been an integral part of my wedding day, and I was excited to work with him to evolve his brand, to bring in his partner into the mix, and move away from a company with his name at the masthead.

Both Ryan and Jenn envisioned a future for their business that went beyond photography and videography, so we created a parent brand, Willow Co. with children that can be added underneath as the organization scales. First to go under that masthead was Willow Photo Co., which has had a successful rollout creatively, using Polaroid style visuals and retro-inspired social graphics to keep their clients informed throughout the process. Additional asks were event attire designs, as well as a style guide to keep everything on-track when I couldn’t be there to move the brand forward.

Focus Areas:
Brand Exploration, Logo Development, Brand Development, Out of Home.

In 2016, I worked with Gene Martin, a local politician who was running for a seat on the school board. I developed a fun, and innovative design system that would have him stand out among the crowded field of others engaged in the process.

Focus Areas:
Brand Development and Logo Development (Spec)

In March of 2023, Jackie reached out to me about creating a brand for her campaign for Commissioner of Precinct 1 in El Paso, Texas. After whipping up a questionnaire and combing through the answers, I pulled together some concepts that I knew would resonate with her and the locals of El Paso.

She wanted to avoid the usual tropes like Mountains and Stars and focus on the natural beauty of the area. We landed on cactuses, as there are many species indigenous to the area; and most importantly, Cactus flowers. After a few rounds of design we landed on a bright, bold, and youthful logo and color palette that will stand out amongst the others in her space.

While this is not the final production piece, I was really proud of the execution, and think the final route will give her an edge on brand recognition going into the election.

Focus Areas:
Creative Direction, Design System, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media

In April 2023, I joined Postal, a B2B offline engagement platform, as Brand Designer to shape and expand their visual identity across every channel. From event materials and conference booths to digital campaigns, podcast graphics, and social media, the goal was to build a cohesive design system that unified Postal’s brand while allowing flexibility for rapid growth and diverse initiatives.

The creative direction centered on clarity, consistency, and adaptability. A scalable visual framework was developed to maintain brand integrity across touchpoints — ensuring that each piece, whether digital or physical, felt unmistakably Postal. Typography, color, and layout systems were refined to support both storytelling and functionality, reinforcing the brand’s confident, tech-forward tone.

With multiple teams producing content simultaneously, the challenge was to create a design system that worked as hard as the brand itself — one that elevated Postal’s offline-first message while remaining nimble enough for constant iteration. The result is a strong, recognizable identity that ties together events, marketing, and digital engagement under one cohesive visual language.

All work presented below is attributed to Postal and was created on a contract basis.

Focus Areas: Creative Direction, Logo Development, Podcast Branding, Branded Materials, Promotional Materials, Social Media

The logo for the Postal Podcast, titled "Taking Flight," was crafted to embody the spirit of innovation and exploration within the B2B sector. To begin, I focused on the dual concepts of flight and communication, integrating elements that evoke a sense of upward movement and connection. The color palette was chosen to reflect a professional yet inviting atmosphere, utilizing blues and greens to signify trust and growth. The typography utilized was to stay on brand but also allow it to be a bit more playful, Giving that feeling of take off during flight.

All work presented below is attributed to Postal and was created on a contract basis.

Focus Areas: Creative Direction, Logo Development, Event Design, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media

Postal threw their annual “Opptoberfest” at the SaaSter Conference. A few weeks out from the event I got to work creating a new Logo and brand for the event to help it stand out from it’s past look which was quite dated. Taking influence from traditional Festbiers utilizing a blue diamond pattern and vibrant orange accents.

FOCUS: Creative Direction, Brand Development, Logo Design Branded Materials

Beyond The Game is a social media program under ThruSports — a nonprofit that channels the passion of sports fans into a force for good in the world. We developed the branding and logo for Beyond The Game from the ground up, creating a visual identity that lives at the intersection of sports culture and social impact. The name carries the whole idea: there's something bigger happening than what's on the scoreboard, and the brand needed to reflect that energy — bold enough to stop the scroll, but purposeful enough to mean something. The result is a mark and identity system built for social media first, designed to travel across platforms and connect with the fans ThruSports is already rallying around a larger mission.

Creative Direction, Logo Design, Iconography, Color Development, Event Design, Brand Activation

Designing the identity for HausParty by Hauslane was an opportunity to translate a bold product-focused brand into an energetic event experience. Created as a promotional platform to celebrate innovation in kitchen design, HausParty needed a visual system that felt fresh, dynamic, and unmistakably connected to Hauslane’s parent brand.

The project began with logo and icon development, crafting a mark that captured the playful energy of the event while maintaining the polish and credibility of the Hauslane name. The design leaned on clean geometric forms and confident typography, balancing professionalism with approachability.

A vibrant color palette was introduced to differentiate HausParty from the core brand and to evoke a sense of fun and celebration. This system carried through to the event’s promotional displays, signage, and environmental graphics, ensuring a cohesive experience from digital invites to in-person activations.

Ultimately, the HausParty identity brought a sense of movement and excitement to Hauslane’s event strategy — a bold, modern expression that reflects creativity, connection, and the joy of coming together under one roof.

All work presented below is attributed to Merlot Marketing and was completed on a contract basis.

FOCUS: Creative Direction, Brand Development, Logo Design Branded Materials, Print Design, Style Guide

Fidelis General Contracting — fidelisgc.net — is a concept brand exploration we're proud to share. Fidelis is the brainchild of Elias Bassila, a licensed Massachusetts General Contractor and U.S. Marine Corps veteran who founded the company with a clear mission: protect homeowners from the contractor scams, inflated bids, and insurance disputes he spent years watching unfold from the inside. The name says it all — fidelis, meaning faithful — and the brand needed to reflect that same sense of trust, authority, and straight-talk advocacy. We developed a new brand identity for Fidelis built around those values: credible, grounded, and professional without the corporate polish that would feel out of place for a contractor who gets in the trenches with homeowners. It's a concept at this stage — not final — but it's a strong foundation for a brand that deserves to look as serious as the work Elias is doing.

Focus Areas: 
Creative Direction, Design System, Branded Materials,

The logo for Carnes Bookkeeping Services in Middleboro, Massachusetts, has a clean, modern feel that reflects the business's focus on helping clients stay organized and on top of their finances. With simple, approachable lettering and a fresh, balanced color scheme—think calming blues or greens—it’s designed to feel professional but still friendly. The icon ties in with themes of growth and stability, showing that Carnes Bookkeeping is all about helping local businesses succeed while making the process easy and stress-free.

Focus Areas:
Creative Direction, Logo Design, Brand Alignment, Color Development, Visual Identity

The Trauma Informed Behavior-Based Intervention (TIBBI) program, created by The Italian Home for Children, represents a forward-thinking approach to supporting children and families through trauma-informed care. My role was to develop a logo and visual identity that communicated the program’s compassionate, research-driven mission while aligning seamlessly with the branding of both The Italian Home for Children and its partners — Brigham and Women’s Hospital and Mass General Hospital.

The creative direction focused on connection, growth, and resilience. The logo was designed to feel both clinical and human — a balance that reflects TIBBI’s evidence-based methods and its focus on empathy. The form incorporates subtle organic elements to suggest healing and transformation while maintaining a clean, modern aesthetic suitable for healthcare and education contexts.

The color palette was carefully adapted to complement the established identities of all partner institutions. By integrating hues from each organization’s brand systems, the resulting mark feels unified and collaborative — visually reinforcing the shared mission behind the program.

Ultimately, the TIBBI logo and identity system provide a cohesive, professional foundation for the program’s outreach, educational materials, and internal communications. The result is a mark that conveys trust, compassion, and innovation — embodying the care and collaboration at the heart of trauma-informed practice.