Focus Areas:
Creative Direction, Brand Strategy, Web Design, UX/UI Design, Content Strategy, Photography, Environmental Storytelling

Designing the new website for the Aquidneck Island Land Trust (AILT) was an opportunity to bring clarity, emotion, and purpose to a mission-driven organization deeply rooted in conservation and community. The goal was to build a platform that not only told the story of the land but also inspired action — inviting visitors to explore, connect, and contribute to the preservation of Aquidneck Island’s natural beauty.

The creative direction focused on translating the brand’s refreshed identity into a digital experience that feels both organic and elevated. Using generous white space, rich photography, and a balanced color palette drawn from the island’s landscapes, the design establishes a sense of calm and trust. Every visual decision — from typography to navigation — was made to echo AILT’s values of preservation, stewardship, and longevity.

Functionally, the site was built around ease of access and storytelling. Visitors can now seamlessly navigate between programs, explore protected properties, and learn about current conservation initiatives. The donation process was redesigned to be more intuitive and emotionally resonant, while the “Explore the Island” section encourages locals and visitors alike to engage directly with the land through trails and open spaces.

Ultimately, the new website serves as both a tool and a testament — a digital reflection of AILT’s commitment to protecting the island for generations to come. It’s clean, modern, and flexible enough to evolve alongside the organization, embodying the trust and transparency that define its work.

Focus Areas: 
Creative Direction, Branded Materials, Photoshoot Direction, Multichannel Campaigns, Promotional Materials, Social Media

Designing MyUnionPrinter.com was an exciting opportunity to create a platform that seamlessly blends functionality with a user-centric aesthetic. From the outset, our goal was to reflect the values of quality, trust, and union pride that MyUnion stands for. The design emphasizes clarity and accessibility, with a clean, modern layout that guides users effortlessly through the site. We carefully selected a color palette and typography that evoke professionalism while maintaining a welcoming, approachable feel. The visual elements, such as icons and imagery, were designed to reinforce the brand's identity and support the content, ensuring a cohesive experience across the site.

On the user experience side, we prioritized intuitive navigation and streamlined the process for finding and ordering union-printed materials. We incorporated feedback loops and user testing to refine the flow, ensuring that even first-time visitors could easily access the information they needed and complete transactions without friction. The mobile-responsive design was a key focus, allowing users to interact with the site smoothly on any device. Overall, the design and UX decisions were driven by a commitment to delivering a site that not only meets the functional needs of the users but also resonates with the values of union craftsmanship and reliability that MyUnionPrinter.com embodies.

Focus Areas:
Creative Direction, Web Design, Branding, User Interface (SPEC)

Worldways Social Marketing reached out with the hope to tackle a redesign for a website, as well as a light refresh of their brand. They loved their logo but wanted to pull some elements together to tell a story more cohesively across all their mediums. I spent time creating mockups for multiple pages, but the project was cut short due to budget changes in Q1 of the following year.

Focus Areas:
Logo Exploration, Web Design, Branded Materials
(Contract with Worldways Social Marketing)

Worldways Social Marketing reached out to me to take on a branding effort for a Social Impact entrepreneur who was looking to work with organizations to amplify and accelerate their social impact. Their services span from corporate social responsibility strategy development, environmental best-practices and implementation, purpose-based marketing and communication, impact assessment and advocacy. I worked with Worldways to develop their Logo, Branded visuals, Typography, Colors, and design their Website.

All work presented below is attributed to Worldways Social Marketing and was completed on a contract basis.

Focus Areas: 
Creative Direction, Branded Materials, Photoshoot Direction, Multichannel Campaigns, Promotional Materials, Social Media

Worldways Social Marketing contacted me about working through a fully scoped project from Branding to Website design. Work started in refining the visuals for their logo and creating a unified visual language with a fresh color palette, refreshed brand assets, updated typography, and a new set of design elements to guide the creative across mediums. All of these elements came together to tell a story cohesively across Print, Digital Ads, Magazine ads, A newly refreshed website, promotional materials, and more.

All work presented below is attributed to Worldways Social Marketing and was completed on a contract basis.

Focus Areas:
Creative Direction, Logo Development, Branded Materials, Web Design, UI/UX (Spec)

FoodFuel was a product created to assist people who were focused on weight-loss stick to their goals by using data and metrics tied to their health provider. The product was built as a proof of concept and would have user groups that range from admins, end-users, doctors, care staff, kitchen staff, and more.

Focus Areas:
Creative Direction, Logo Development, Branded Materials, Web Design, UI/UX, Promotional Materials, Social Media

I have worked with Lembo Consulting Group since 2014 for projects on-and-off through the years. Mark’s team of IT ninjas needed a brand update, new creative for their website, as well as presentations and environmental graphics. I dove in, creating cohesive visuals and a consistent color and typography family to use across their materials moving forward.