Focus Areas:
Creative Direction, Print Design, Brand Development, Marketing Collateral, Annual Report Design

Working with Casa Myrna, Boston’s largest provider of domestic violence awareness and support services, was an opportunity to use design as a tool for advocacy and empowerment. The goal was to elevate their printed materials — from brochures and reports to outreach campaigns — into cohesive, mission-driven pieces that inform, inspire, and mobilize support.

The creative direction focused on clarity, warmth, and accessibility, ensuring that every piece reflected Casa Myrna’s compassionate voice while maintaining a polished, professional presentation. Each brochure, fact sheet, and annual report was designed with careful hierarchy and thoughtful use of imagery to balance difficult subject matter with hope and progress.

Color, typography, and photography were refined to strengthen brand consistency across touchpoints. The design approach emphasized human connection and optimism, using light, open layouts and emotionally resonant visuals to keep the organization’s message front and center.

Print production was managed to ensure quality and sustainability, with materials chosen to reflect Casa Myrna’s values of integrity and care. Whether in the hands of donors, community partners, or survivors seeking resources, these pieces deliver a unified and compassionate message: that safety, dignity, and healing are possible.

Ultimately, the Casa Myrna print system reinforces the organization’s presence as a leader in advocacy — design that not only communicates, but amplifies their mission.

Focus Areas:
Creative Direction, Design System, Branded Materials, Photoshoot Direction, Environmental Design, UI/UX, Web Design, Microsite Design, Storyboarding, Video Direction, Multichannel Campaigns, Promotional Materials, Email Design, Social Media

Leading the in-house design program for ActBlue from 2015 through 2023 was both a creative and operational challenge — building a brand and design infrastructure capable of supporting one of the most visible platforms in modern politics. What began as a small visual identity grew into a fully realized, multi-channel design system spanning every corner of the organization.

Over eight years, the depth and breadth of work was extensive. I led design and strategy for internal communications, external marketing campaigns, product launches, and event branding. This included website and microsite design, end-of-quarter fundraising campaigns, and ongoing creative support for presidential and congressional candidates using the platform. I also directed brand consistency across print, digital, and environmental materials — building systems that could scale as new products and initiatives emerged at pace.

Beyond creative output, I developed internal systems and operational frameworks to support ActBlue’s rapid growth — including tabling and conference setups, shipping logistics, vendor and contractor management, and production workflows for promotional materials. These systems ensured brand cohesion and operational efficiency across multiple teams and departments.

The work extended to advertising, video, social media, and ActBlue’s email program, which reached over ten million subscribers. Every element was designed to communicate purpose and accessibility while maintaining a unified, modern aesthetic that reflected ActBlue’s mission of empowering grassroots fundraising.

Over nearly a decade, this work built a resilient and scalable design ecosystem — one that balanced speed with strategy and creative integrity with organizational purpose.

All work presented below is attributed to ActBlue and ActBlue Charities.

Focus Areas:
Creative Direction, Brand Identity, Print Design, Event Collateral, Production Management

Designing the visual identity for Community of Conscience, an annual event by Casa Myrna, was an opportunity to bring elegance and empathy together under one cohesive brand system. The event celebrates the organization’s mission to support survivors of domestic violence while inspiring action and awareness across the community.

The creative direction focused on crafting a dignified and contemporary brand that balanced warmth with professionalism. A custom event logo was developed to align seamlessly with Casa Myrna’s existing brand identity while giving the gathering its own presence and energy. The design system carried through to a full suite of materials — including printed invitations, event signage, and collateral — ensuring a consistent and memorable experience for attendees.

Print production played a key role in realizing the vision. Textured stocks, metallic inks, and refined typography were chosen to communicate care and quality, reflecting both the tone of the event and the integrity of Casa Myrna’s work.

The result is a visual identity that feels modern, meaningful, and timeless, setting a new standard for how Casa Myrna’s mission-driven events can communicate with clarity and impact.

Focus Areas:
Creative Direction, Design System, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media

In April 2023, I joined Postal, a B2B offline engagement platform, as Brand Designer to shape and expand their visual identity across every channel. From event materials and conference booths to digital campaigns, podcast graphics, and social media, the goal was to build a cohesive design system that unified Postal’s brand while allowing flexibility for rapid growth and diverse initiatives.

The creative direction centered on clarity, consistency, and adaptability. A scalable visual framework was developed to maintain brand integrity across touchpoints — ensuring that each piece, whether digital or physical, felt unmistakably Postal. Typography, color, and layout systems were refined to support both storytelling and functionality, reinforcing the brand’s confident, tech-forward tone.

With multiple teams producing content simultaneously, the challenge was to create a design system that worked as hard as the brand itself — one that elevated Postal’s offline-first message while remaining nimble enough for constant iteration. The result is a strong, recognizable identity that ties together events, marketing, and digital engagement under one cohesive visual language.

All work presented below is attributed to Postal and was created on a contract basis.

Focus Areas: Utilizing Design System, Branded Materials, Promotional Materials, Social Media

Every year, Postal shares out a free corporate gift guide with suggestions based on personas like, “For the CEO who has everything” or “For the lead that got away” for all your B2B needs. This was a fun project, as we were able to break out of the core brand a bit and have fun, while still incorporating core brand attributes like color, typography, and UI elements that feel familiar to the Postals Marketplace. You can download your copy of the guide here

All work presented below is attributed to Postal and was created on a contract basis.

Focus Areas: Creative Direction, Logo Development, Podcast Branding, Branded Materials, Promotional Materials, Social Media

The logo for the Postal Podcast, titled "Taking Flight," was crafted to embody the spirit of innovation and exploration within the B2B sector. To begin, I focused on the dual concepts of flight and communication, integrating elements that evoke a sense of upward movement and connection. The color palette was chosen to reflect a professional yet inviting atmosphere, utilizing blues and greens to signify trust and growth. The typography utilized was to stay on brand but also allow it to be a bit more playful, Giving that feeling of take off during flight.

All work presented below is attributed to Postal and was created on a contract basis.

Focus Areas: Creative Direction, Design System, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media

I was approached by owners of Willow Co., Ryan and Jenn. Ryan had been an integral part of my wedding day, and I was excited to work with him to evolve his brand, to bring in his partner into the mix, and move away from a company with his name at the masthead.

Both Ryan and Jenn envisioned a future for their business that went beyond photography and videography, so we created a parent brand, Willow Co. with children that can be added underneath as the organization scales. First to go under that masthead was Willow Photo Co., which has had a successful rollout creatively, using Polaroid style visuals and retro-inspired social graphics to keep their clients informed throughout the process. Additional asks were event attire designs, as well as a style guide to keep everything on-track when I couldn’t be there to move the brand forward.

Focus Areas:
Creative Direction, Brand Identity, Environmental Design, Signage Design, Community Engagement, Spec Work

After meeting with the town’s Economic Development Director, I developed a speculative branding system for Bridgewater’s Parks and Trails initiative — a volunteer project designed to explore how a unified identity could strengthen the community’s open-space and recreation efforts.

The concept was rooted in creating something clean, simple, and timeless — a visual system that could be easily recognized, reproduced, and scaled across signage, maps, trail markers, and promotional materials. Drawing inspiration from classic National Park design, as well as regional influences like The Trustees of Reservations and the Massachusetts Department of Conservation and Recreation (DCR), the proposed brand focused on clarity, accessibility, and a shared sense of place.

Each visual element was designed to feel approachable and enduring — from color palette and typography to iconography and logo structure. The goal was to create a mark and system that would connect residents and visitors to Bridgewater’s outdoor spaces while reinforcing civic pride and environmental stewardship.

While the proposal did not move forward for adoption, the exercise itself demonstrated how design thinking can support local identity — offering a blueprint for how towns can elevate visibility, usability, and appreciation of their public spaces through cohesive branding.

Focus Areas: Creative Direction, Design System, Branded Materials, Packaging and Materials

Via a 3rd party, I worked up options for sustainable packaging for a Cannabis company; specifically for Resin and Rosin product.

Packaging was created, as well as mockups to present to the client.

All work presented below is attributed to HASH and was created on a contract basis.

Focus Areas:
Creative Direction, Event Design, Branded Materials, Print & Digital Collateral, Environmental Design, Vendor Coordination

Collaborating with Flex Financial (flex.one) on their conference materials was an opportunity to extend an already strong brand into a fully realized event presence. With a well-defined visual identity as a foundation, my focus was on translating that system into the physical and digital materials needed for high-impact conferences and activations.

The project encompassed booth graphics, signage, presentation decks, printed collateral, and promotional items, all unified under Flex’s sleek, tech-forward aesthetic. Working within an established design framework allowed for precise execution — ensuring color, typography, and hierarchy stayed consistent while the layouts adapted seamlessly to large-format and environmental applications.

Attention to detail was central to the process. I collaborated closely with production teams and vendors to manage printing specifications, materials, and logistics, ensuring a polished and consistent presence across every touchpoint. Each piece was designed to reinforce Flex’s credibility and sophistication while keeping the user experience clear and engaging.

The result was a cohesive and elevated event system that extended Flex’s digital identity into the physical world — maintaining the integrity of their brand while enhancing visibility, clarity, and connection at every interaction.

Focus:
Creative Direction, Editorial Design, Brand Strategy, Print Design, Layout Systems, Typography, Visual Identity, Art Direction

Designing Security Nation, the official publication of the Electronic Security Association (ESA), was an exercise in balancing authority and approachability — capturing the voice of an industry leader while ensuring the publication remained visually engaging and accessible to its audience. The goal was to create a cohesive editorial identity that reflected the innovation and professionalism of ESA’s membership while elevating the overall reading experience.

The creative direction centered around clarity, hierarchy, and modern professionalism. A strong typographic system was developed to organize dense technical content into readable, compelling stories. Bold headlines and modular grid layouts help guide readers through complex information, while generous use of white space creates rhythm and breathing room. The resulting design system supports both long-form editorial pieces and short industry updates, allowing flexibility across recurring issues.

Color played a pivotal role in connecting the publication to the broader ESA brand while introducing a fresh visual palette that emphasizes confidence and precision. Accent hues are used strategically to highlight key data points, pull quotes, and feature sections — keeping readers oriented and visually engaged throughout. Photography and illustration were art-directed to strike a balance between technology, people, and the built environment, reinforcing ESA’s mission to protect and connect.

Ultimately, Security Nation embodies ESA’s dedication to excellence and leadership within the electronic security industry. The publication’s modernized design and refined visual language communicate trust, expertise, and progress — ensuring that each issue not only informs but inspires its audience.

All work presented below is attributed to ESA and Security Nation and was created on a contract basis.

Focus Areas:
Creative Direction, Digital Design, Web Concept Development, Color Exploration, Pattern Design

Working with Hauslane, a leader in modern kitchen ventilation, centered on developing high-level design concepts for the brand’s evolving digital presence. The goal was to reimagine key visual elements of the website — introducing fresh color and pattern systems to bring more personality, warmth, and cohesion to the user experience.

The creative direction focused on elevating the brand’s modern aesthetic while maintaining its technical precision and product-driven clarity. New color executions were proposed to create stronger visual hierarchy and emotional engagement, pairing neutral foundations with rich, dynamic accents inspired by contemporary kitchen environments.

Complementary pattern explorations added depth and versatility to the brand system, offering flexible tools for banners, sliders, and promotional assets. Together, these updates brought new energy and sophistication to Hauslane’s digital identity, aligning the brand’s look and feel with its reputation for innovation and craftsmanship.

Ultimately, the work established a strategic visual foundation for future website iterations — balancing design exploration with functional clarity to strengthen Hauslane’s presence across digital touchpoints.

All work presented below is attributed to Merlot Marketing and was completed on a contract basis.

FOCUS:
Creative Direction, Logo Development, Brand Development, Branded Materials

The logo for Data Scientist Sarah Mathey embodies a timeless and understated aesthetic, aligning with her vision of subtly highlighting the uniqueness of the data she shares.

The design features a clean, sans-serif typeface that conveys professionalism and modernity, ensuring clarity in communication. The color palette is muted, consisting of cool blues and soft greys, creating a sense of calm and reliability—essentials in the field of data science.

Incorporating a minimalist icon that subtly represents data, such as a simplified graph or a stylized data point, adds a layer of depth without overwhelming the primary focus on the content. The overall composition balances elegance and functionality, making the logo versatile for various applications, from presentations to business cards.

This design will serve as a lasting visual identity for Sarah Mathey, reinforcing her brand while allowing the uniqueness of her work to take center stage.

Focus Areas:
Creative Direction, Branded Materials, Report Development, Illustration, Data Visualization.

Worldways Social Marketing contacted me about developing a nearly 60 page report for the South County Healthy Bodies Healthy Minds initiative. Their main goal was to distill dry information about the current status of behavioral health and well-being in the area into a digestible and engaging report for all to read.
The report was shared with the public in October of 2020, with praise coming from U.S. Sen. Jack Reed (D-R.I.) who joined the panel and called the plan “incredibly far-sighted and thoughtful” and a model for the state and the country. You can check out the full report here.

All work presented below is attributed to Worldways Social Marketing and was completed on a contract basis.

Focus Areas:
Creative Direction, Design System, Branded Materials, Promotional Materials

This booklet is a resource for practitioners, parents, and teenagers in Rhode Island, focusing on mental health awareness and resilience for adolescents.

Focus Areas:
Creative Direction, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media, Fundraising Visuals

During the Pandemic, Massachusetts Covid Vaccination Help reached out to me to create a Brand and materials to get the message out to folks who were trying to schedule vaccine appointments in underrepresented and underserved communities. I dove in and got to work on handouts that were given to people all across the state. I translated the materials into 8 languages, and created logos for each to remove the barrier to understanding the mission of the organization. The campaign caught fire, getting media coverage locally and nationally on NPR. MCVH fielded over 27,000 submissions for help and booked over 14,000 appointments in the depths of the pandemic.

All work was done pro-bono.

Focus Areas:
Creative Direction, Design System, Branded Materials, Multichannel Campaigns, Web Design, Video Production, Promotional Materials, Social Media, Product Photography, Lifestyle Photography, Portrait Photography.

I’ve been working with the Almeida family, an institution in Swansea, MA since 2015. They were getting poached by a large corporate entity to run their website. I told them I could completely revamp their website, supply high-quality photography on a recurring basis, and manage their social media presence and advertising for their assorted ventures. Fast-forward to today: their Social media pages have grown by thousands of followers, grown from just Facebook to Instagram and TikTok. During the Pandemic, I worked with the farm to open a curbside pickup business since there were shortages in our area. The program was a success, and the model was held in place until 2021. Working with the Almeida family has and has created demand for agricultural growth in the area, and recognition of the importance of farms by a broader set of the community.

A collection of photography taken while servicing the Almeida’s account over the past 7 years.

Focus Areas:
Creative Direction, Design System, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media

Almeida’s Earth Bar was created in 2020 by the Almeida family looking to branch out to the community to offer healthy alternatives to fast food in the area. They setup a food truck on their property, and were consistently serving fresh made smoothies with fruits and veggies right from their own fields. The family continued the venture until 2022, when they decided to disband the smoothie business and focus on their brick and mortar efforts.

Focus Areas:
Brand Exploration, Logo Development, Brand Development, Out of Home.

In 2016, I worked with Gene Martin, a local politician who was running for a seat on the school board. I developed a fun, and innovative design system that would have him stand out among the crowded field of others engaged in the process.

Focus Areas:
Brand Development and Logo Development (Spec)

In March of 2023, Jackie reached out to me about creating a brand for her campaign for Commissioner of Precinct 1 in El Paso, Texas. After whipping up a questionnaire and combing through the answers, I pulled together some concepts that I knew would resonate with her and the locals of El Paso.

She wanted to avoid the usual tropes like Mountains and Stars and focus on the natural beauty of the area. We landed on cactuses, as there are many species indigenous to the area; and most importantly, Cactus flowers. After a few rounds of design we landed on a bright, bold, and youthful logo and color palette that will stand out amongst the others in her space.

While this is not the final production piece, I was really proud of the execution, and think the final route will give her an edge on brand recognition going into the election.

Focus Areas:

Creative Direction, Brand Development, Logo Development, Advertising Spec, Social Media, Donation Forms

(Contract with Fireside Campaigns)

In March of 2023, Fireside reached out to me about creating a brand for West Hollywood Mayor and Congressional Candidate, Sepi Shyne. Armed with a beautifully detailed questionnaire, I jumped in and relished the freedom to execute a new, edgy, and different concept for a young progressive candidate. After a few rounds of designs for her logo, We landed on a product that was entirely different from anything that was in the congressional field. Using punchy gradients, a palette that balances vibrant greens and pinks with deep, rich purples, and typefaces that were organic but also sharp and angular; the brand feels fun, intentional, serious, and youthful all at the same time.

All work presented is attributed to Sepi Shyne for Congress and Fireside Campaigns

Focus: Illustration

Linda, an extremely successful business woman in MA requested a “timeless” illustration of her headshot for use on all her professional emails, and other forms of digital presence. Linda was a great client, and greatly understanding of Illustration being a stretch goal for me creatively. She was super pleased with the illustration after round 1 and had minimal changes. If you’d like to have a line illustration done for your professional headshot, reach out!

Focus Areas:
Creative Direction, Branded Materials, Photoshoot Direction, Multichannel Campaigns, Promotional Materials, Social Media (Contract with Worldways Social Marketing)

In the Spring of 2021, Worldways Social Marketing approached me about working through a multi-channel campaign for a partnership of local hospitals and caregivers across Aquidneck Island. The brief called for using local leaders of the community to promote vaccinations to get back to the “new normal.” A photoshoot was done with local leaders, and the rest was history after that. I built out a fantastic body of work that was displayed across Newport County in bus shelters, billboards around town, print ads, referral palm cards were placed in community health centers and hospitals, and banners were created for in-person events to promote the effort.

All work presented below is attributed to Worldways Social Marketing and was completed on a contract basis.

Focus Areas:
Brand Exploration spec, Direct Mail, Brand Development
(Contract with Worldways Social Marketing)

Worldways reached out to me to work with the local health equity zone in Newport county to design materials and promote initiatives across the island. During the summer we promoted a farmers market that happened weekly in a local park that is close in access to the community from all major bus lines and populated areas of the city. Additionally, health advisories were sent via direct mail to promote good behaviors and responsibilities during health crises over the past few years.

All work presented below is attributed to Worldways Social Marketing and was completed on a contract basis.

Focus Areas:
Direct Mail, Brand Development, Illustration

Worldways reached out to me to design a seasonal direct-mail postcard for the Women’s Resource Center of Aquidneck Island.
The Women’s Resource Center’s mission is all about leading domestic violence prevention through the empowerment of individuals and the community by providing advocacy, education and support services. They are integral to the community, as they are the only dedicated domestic violence shelter in the area. In order to keep their doors open, they need support from the community and others through donations. I’ve been lucky enough to design their seasonal pleas for the past 4 years, and included two of my favorites.

All work presented below is attributed to Worldways Social Marketing and was completed on a contract basis.

Focus Areas: Creative Direction, Design System, Branded Materials, Multichannel Campaigns, Promotional Materials, Social Media

I was approached by the owner of Bias Handmade., Sam. Sam is a 3rd generation tailor and wanted to find a way to take their brand to the next level.

We got together and found a common ground on concept, and executed from there. I created a few options that invoked power, skill, and hand-made craft. A logo, icon, color palette, patterns, and marketing materials were created to round out the brand so that as it grows, it has the legs to be taken to the next level.

A style guide was developed to keep everything on-track for Sam as they grow their business.